JACOB GALE / ART DIRECTOR
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UPS

 

UPS: GENERATION EXPECTATION

UPS' annual March Madness NCAA Basketball campaign.  We went after business owners with an overall message that spoke to our ability to meet the high standards of todays consumer class, aka 'Generation Expectation'

UPS: CAPABILITIES (2014)

Using different art direction styles, I catered the visuals to ring true with the copy and to suit the various magazine targets the media buy tackled. (Click to enlarge).