JACOB GALE / ART DIRECTOR
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OREO


OREO CRUMB CASE

It was a Friday night and our group was tasked with finding ways to reinforce the idea that Oreo was milk's favorite cookie. After hours of concepting, the 'Eureka!' moment came when I dropped my pen and the paper read,  'Oreo Tea Bag'.  (Featured on Gizmodo & Buzzfeed).


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