JACOB GALE / ART DIRECTOR
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GIBSON

 

GIBSON

I set out to show Gibson as a guitarists one true love. (Credit: AD/CW.)

 

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LAUNCH: The Love Below

To launch the Gibson campaign, I set out to find musicians who exhibited a deep love for their art. I discovered that the guitarists of New York City's underground are some of the most passionate musicians in the world. Dealing with the daily grind of NYC's commute, these
musicians lay it down every day in order for their music to be heard. This is Gibson's ode to them.
The Love Below the Subway Music Series.


THE LOVE BELOW: MTA KIOSK INTERACTIVITY

A recent fixture in the MTA underground is the On the Go Travel Station. Utilizing this new technology, I created an application that would link to a new app entitled the Love Below the Subway Music Series. It would allow commuters to learn about the music they heard and the guitarists and Gibson models they use. It could also be employed as an easy way for listeners to donate to the artists.