Castrol, as the official motor oil sponsor of the NFL, tasked us with creating a campaign which would forge a connection between the titanium strength of Castrol Edge and the power of the NFL players.
DIRECT MAIL & OLV: VINCE WILFORK TESTED
Two-time Super Bowl Champion Vince Wilfork loves tearing up his mail. Today, he received mailfrom Castrol EDGE that was so strong, even he couldn’t destroy it.
DIRECT MAILER: FRONT
DIRECT MAILER: BACK
POINT OF SALE: AUTOZONE POSTERS
POINT OF SALE: AUTOZONE FLOOR MATS
In order to announce the Castrol EDGE partnership with the NFL, we needed to bring the asphalt domain of Castrol EDGE together with the gridiron of the NFL. Visually joining the football field with the highway, we created in-store floor mats and placed them in front of stocked shelves of Castrol EDGE at Autozones across the country.
NFL.COM: CASTROL CLUTCH PERFORMER OF THE WEEK (SEASON LONG HUB)
With the approval of the NFL, we started hosting a block of time every Sunday during the NFL season, to sponsor the Castrol EDGE Clutch Player of the Week. We meant to convey how, like the clutch player, Castrol Edge goes above and beyond expectations. Our overarching idea was to show that Castrol EDGE is Titanium Strong when the drive demands more. The experience lives here on Castrol EDGE's NFL.com hub.