JACOB GALE / ART DIRECTOR
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ANDY AWARDS

 

OGILVY'S SALUTE TO THE ANDY'S (AD AGE MAGAZINE)
 


"There were no social networks. No Internet. No laptops or computers. Terms like “user experience” did not exist.  Art direction was done by hand—and tacked on the wall with each round of review. There was no Photoshop or InDesign. Just rooms packed with overworked, undervalued designers, hunched over their drafting boards with their Letrasets and typewriters nearby.  Ads had more fact and less emotion then. People were more willing to read ads like this.  There were no timesheets. Agencies were paid on media. The better you do, the more you make. And choosing media wasn’t such a drawn-out process. But merely the client’s choice between print, outdoor, radio, or TV. Direct mail was seen as the new frontier.  Back then, Madison Avenue was Madison Avenue. Everyone wore suits, not just the suits themselves. And late nights were fueled by martinis and whiskey. A brainstorm wasn’t a brainstorm without a thick cloud of smoke.  Yes, things have changed quite a bit since 1964. But one thing has remained the same—our undying pursuit of the next big idea. Ogilvy & Mather would like to salute the ANDY Awards and The Advertising Club of New York for all that they’ve done over the past 50 years. Because without them constantly challenging our standards and our bravery, there is no telling how far behind we would all be. So, here’s to the next 50 years,  from one adman to another."